FAQ
PPC stands for Pay-Per-Click. It is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website rather than attempting to “earn” those visits organically through search engine optimization (SEO) or other means. PPC advertising can be a highly effective way of driving targeted traffic to your website and can be especially useful for businesses looking to increase their online visibility and drive conversions.
PPC allows businesses to be where their customers are at the perfect moment. By bidding on the keywords your customers are searching for, your business can be in prime position for driving conversions, whether that means direct sales, sign-ups, or calls. PPC ads commonly appear above organic listings on search engines, meaning potential clients will see your business before seeing your competitors.
The most effective digital marketing strategies utilize both SEO (Search Engine Optimization) and PPC. By using PPC to gain quick visibility for keywords which are highly competitive organically, PPC can support long term SEO performance and increase online visibility for a business with quick results.
If PPC landing pages have been optimized for SEO purposes, this commonly leads to lower bids being required on keywords, resulting in lower cost-per-conversions and higher ROIs.
That’s why DVLPstudio’s SEO Plans include a starter Ads Budget to help maximize the benefits of all our SEO work.
